WhatsApp社交营销,WhatsApp群发消息,WhatsApp养号技巧
许多做外贸的朋友都会用到Whatsapp,用来和客户进行正常联系。Whatsapp在国外的地位相当于中国的微信,许多做外贸的朋友总是会遇到客户要求转到whatsapp上聊,说打电话视频啥的更方便。但如果你只把Whatsapp当成一个聊天工具,就太浪费Whatsapp在国外即时社交工具那么大的市场份额了。
Whatsapp,其实是一个很好拓客的社交营销战场。很多国外采购商都喜欢用自己熟悉的社交软件和卖家谈生意,毕竟这也是个战场。所以做外贸的人都会通过国外社交软件进行开发客户,而且效果明显。
一、微信与Whatsapp的营销差别
我们早期在微信做营销,最简单、粗暴的营销方式就是加大量的好友,然后设计好广告文案实现群发。方法虽然很简单粗暴,但是带来的效益也是非常直观的,再加上朋友圈的高频曝光,早期非公众号时期,许多微商就借此赚到了第一波社交流量红利。这是国内私域流量野蛮生长的初级阶段,暴力,也暴利。后来因为这样简单直接的营销模式严重影响了微信用户的正常体验,于是微信官方介入进行了严格的限制,这样的红利才逐渐消退。
但是,Whatsapp作为外国即时通讯软件的龙头,并没有微信这样的经验和严格限制。即便有所反应,也因为其极低的账号注册成本而无法对这样的营销模式进行源头式根绝。封了一批账号,很容易就能又出一批账号来进行消息群发营销。这种情况,就为国内早期暴利的营销模式在国外实行复刻提供了培育的土壤。
二、Whatsapp社交营销的重点与营销链路
老外做app的思路和中国人不太一样,中国人做app,恨不得把什么功能都加到一个app里,把单个app做成综合性功能很强的平台,就像微信,即时通讯、支付、阅读、视频乃至搜索引擎和网店都可以整合到一个app中来。许多app的功能性逐渐趋同,就比如现在到处层出不穷的即时通讯功能、视频直播功能、短视频功能。而老外在做app的时候,对新功能的添加十分克制,Whatsapp作为全球应用最大的即时聊天通讯软件,日活跃用户数量已经超过4.5亿人,而它目前具备的功能依旧十分简单,和微信一对比,也仅有个动态可以稍微和朋友圈对标一下。而我们的早期微信营销模式复刻,就主要落在Whatsapp仅有的三个能和微信对标的社交重点上:
1. 即时文字通讯 2. 群组功能 3. 动态
这三个功能分别对标微信的聊天功能、聊天群功能和朋友圈功能,已经符合私域流量的最基础功能需求了,所以可以按照私域流量引流留存变现的基本思路进行营销策略设计,基本可以遵循下列私域引流链路:
社交平台曝光——引导添加Whatsapp——私聊群发内容营销/社群营销/动态营销——下单变现——持续曝光——形成复购
这算是一条比较正常的社交引流变现链路,借助国外较常见的社交平台如Facebook、Twitter、YouTube、Instagram、Pinterest等做内容曝光并引流到Whatsapp,再使用第三方工具实现群发功能进行推广、提示加群等,实现在私聊、群组、动态三个层面的频繁商品信息曝光。
当然这其中还有另一条流量来源的道路可以选,那就是借助Whatsapp上“只要知道对方手机号码便可以直接建立联系”的这一特性,直接批量向陌生人群发营销信息,由此实现转化和变现。
所以说群发功能无论在拓客上还是刺激变现上都有非常重要的意义。
三、通过我们的Whatsapp拓客系统实现群发消息拓客
Whatsapp拓客系统,可以帮助您轻松实现数以万计的消息群发,轻松触达全球各地区的Whatsapp用户,如果在外语交流上存在一定的障碍,我们的拓客系统也可以提供对接谷歌的全球200+种文字翻译功能,帮助您在与客户基于Whatsapp进行无障碍的实时交流翻译。
而对于很多商家担心的群发封号问题,我们在这里保证,群发消息并不会影响到商家自身的Whatsapp账号,我们会提供大量的账号承担群发工作,保证给商家主号引流粉丝的同时杜绝封号风险。而如果商家并不需要对主号实现加粉,只是单纯发放推广广告即可,我们提供的群发账号也有相当可观的群发消息寿命,比市面上常见的群发账号更加耐用。
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